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Lernia is an education and staffing company with the engagment ”Competence makes a difference.” So does incompetence, which we decided to build their communication concept on. For example we gave the appearance of technicans messing up the ad break on TV. (The interrupted ads were current real ads.)
Client: Lernia
Agency: Garbergs
Role: Creative/Copywriter
ROLES: Creative Director / Creative / Copywriter
REPRESENTATION: ALL MARKETS.
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